I remember trying to purchase my name, www.TomBritt.com, back in 1996 and finding out that someone else had already bought it. I thought to myself, “who on earth would want this?” Obviously, another Tom Britt in Massachusetts wanted it and reserved it just days before I thought to snap it up.
I came across the list [...]

At long last, Yahoo! Search Marketing finally eliminated their $30/month minimum monthly spend requirement. This has been my biggest beef with Yahoo! Search Marketing from day one. While their traffic is more targeted and usually converts at a much higher rate than Google AdWords, it is difficult for start-up campaigns to spend $30 a month [...]

Personalized Search is an improvement to Google search that orders your search results based on what’s most relevant to you. The Search History feature of Personalized Search lets you view and manage your history of searches and search results you’ve clicked on; this information then personalizes your future search results by bringing results closer to [...]

Ever wonder what the most popular search terms on Google are each week? This link provides insights into the search queries that the millions of Google users are pinging the world largest search engine for each week. Categories are broken down by celebrities, music, references (dictionary, thesaurus, etc.), and travel. What’s interesting to watch is [...]

If you are wondering what the search engines see when they are spidering your website, go to this link and input your website URL and find out. I would recommend clicking “yes” to the “Use our default stop word list” option, it gives you a more realistic view of what the search engine crawlers index. [...]

Depending on what product you are selling and your online objectives, posting an online auction on eBay can create a lot of traffic, buzz, and even revenue for your business.
A few years ago, my good friend was trying to sell his house and having trouble. The problem was his house was appraised over $1,000,000 on [...]

According to Nielsen/NetRatings and Search Engine Watch, Google has been able to maintain their dominance in the search engine world with a 46.2% marketshare. Since January 2005, Google’s dominance has slid a bit (1.1% overall) while Yahoo! has gained 1.3% over the same time period. It will be interesting to see how this dynamic changes [...]

I wanted to pass along a good pay per click engine recommendation, adknowledge.com. We implemented their network into one of my larger client’s PPC portfolio and it quickly accounted for 13% of their total leads in only one month. The jury is still out on how these leads convert compared to other PPC leads, but [...]

I talk to a lot of small businesses that are wanting to get involved in pay per click but don’t know where to start. If you have never done pay per click before and want to crawl before you walk, here is my advice:

Start with Google AdWords: it is the easiest to set up, gives [...]