Yahoo! Search Marketing Eliminates Minimum
Filed Under: Book Technology
At long last, Yahoo! Search Marketing finally eliminated their $30/month minimum monthly spend requirement. This has been my biggest beef with Yahoo! Search Marketing from day one. While their traffic is more targeted and usually converts at a much higher rate than Google AdWords, it is difficult for start-up campaigns to spend $30 a month thanks to Yahoo’s stringent editorial review process. If they could only speed this process up, we’d all be happy with Yahoo! Search Marketing. But then again, if it was easy, everybody would be doing it.
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