Now that I’ve been doing a local portal for over three years, one thing that I realized is that the tone and journalistic style of “local” is not AP Stylebook. When I was taking journalism classes at Ball State, the AP Stylebook was the Bible for journalists. Quote at least three sources for every story. [...]

A new Internet Explorer toolbar can localize your search results using WiFi Positioning System to triangulate your physical position, Loki.com. Search for “pizza” or “auto repair” from this IE plugin and get results sorted by proximity to where you are. How does it work? As long as your computer or laptop has wireless and you [...]

Sure, every local portal owner knows about Google’s AdSense program, a revenue sharing ad affiliate network that pays you for placing Google AdWords ads on your website or blog. But did you know about a text linking ad campaign manager that takes up less real estate and actually helps your search engine optimization program? Didn’t [...]