I was recently at the San Diego State University Writers’ Conference giving my talk on “Leveraging the Internet to Market Your Book” when a lightbulb went off in my head. Over the past 10 years, I’ve tried to stay up with the growth, adoption, and technology around the Internet as more of a hobby than anything. What I’ve come to realize is the vast digital divide between those folks like myself that stay up with the Internet and those that do not. Authors are a unique group of people, a group that has been greatly affected by the adoption of the Internet, Amazon.com, and online book sales; however, they don’t know how to leverage what is out there. They are also afraid of stepping otu and trying something new, like blogging for example. On the plane ride home, I started outlining the book I had in my head to help authors, both aspiring and published. Wish me luck, I hope to have it done in April in time to debut at the Indianapolis WriteStuff Writers’ Conference in my backyard. As I talk to authors about this project, they all see a need for something like this. Let’s face it, writers also buy books so I have a built in audience for this already!

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