An article by Template Monster entitled “You are Being Lied About Reciprocal Links” cites some research by WebSideStory saying:
Exchanging links has been an important part of generating traffic since the concept of Internet marketing was first established, but at least 90% of people looking to trade links don’t understand the real benefits and, therefore, fail [...]

If you are still investing in daily newspaper ads, be aware that their business continues to slip. According to the Washington Post:
Newspaper advertising revenue continues to edge downward, with first-quarter declines reported yesterday at three of the industry’s largest companies — including Tribune Co., which is counting on cash flow to help pay down $13 [...]

Believe it or not, blogging turned 10 years old this month according to Guardian Unlimited. “After a quiet start they revolutionised the web; now one is born every second,” the writer Bobby Johnson cited.
“Check this out. Amazing!” It took just a brief sentence, and after those four words a revolution followed.
The first entry on Scripting [...]

Before I give you my two cents on which self-publishing company is the best, I have to admit that I have been working with AuthorHouse for over three years as an independent consultant so my opinion is a bit tainted to say the least. They do not pay me to post on this blog for [...]

A lot of you understand how to add Google AdSense ads to your blog or website and make money from clicks you generate to their AdWords partners. If you are using Blogger, Typepad, or Wordpress, this is pretty easy to do with either a widget or click of a button.
Where bloggers and website owners sometimes [...]

Buying television ads through broadcast and cable networks is a lot easier these days thanks to SpotRunner.com. The old days of calling each television station, meeting with reps, shooting commercials, and paying for “branding” ads that you hoped would generate a few calls at 2:00 am are over. Certainly, cable television has changed the way [...]

All media outlets are going to pay per performance and targeting their audiences, even radio. This deal between Google and Clear Channel will help save a hurting radio industry, but expand the PPC targeting offering that Google can provide. According to the NYT article, Clear Channel isn’t exactly diving into bed with Google, only giving [...]

If you have a blog, website, or social networking page, throwing a few of Google’s AdSense ads on your sidebars can help you make a little money. You won’t get rich, but you might make enough to pay your hosting bill each month.
AdSense is a program that allows you to place ad code on your [...]

Thanks to the Cape Cod Writers Center in Cape Cod, Massachusetts, I’ll be hosting a two-day workshop on May 11th and 12th for area authors at the Holiday Inn in Hyannis. Friday night will be an Internet marketing workshop from 6:00-9:00 pm where I will give everyone a primer on how the Internet works, set [...]

Corporations and publicists alike are hiring bloggers by the truckload to create in-bound traffic, buzz, and positive PR for their brands. If you are looking to make a little extra money by writing for various blogs, each requiring different backgrounds of expertise, visit the ProBlogger Job Board. You can search through job postings for bloggers, [...]