Newspaper Websites Gaining Visitors
More than 59 million people (37.3% of all active Internet users) visited newspaper Web sites on average during the second quarter of 2007, a record number that represents a 7.7% increase over the same period a year ago, according to Nielsen/NetRatings. Newspaper Web site visitors generated nearly 2.7 billion page views per month throughout the quarter, compared to slightly more than 2.5 billion during the same period last year. The second quarter figures are the highest for any quarter since Newspaper Association of America began tracking these numbers in 2004. May 2007 also was a record-breaking month for the industry; more than 60 million people visited newspaper Web sites that month, more than any month on record. This figure represents a 6.7% increase from the same period a year ago.
