The new news
Interesting article from Jason Goldberg at SocialMedian.com today regarding the “new news.”
What is known is that the business of delivering the news has to change. It’s no longer economical to produce print in the age of digital. How can a printing company saddled with manufacturing and real-world product delivery compete with the economies of virtualization?
I somewhat agree, but I know from experience that advertisers, the economic engine behind all media, put much more stock in print matter than they do a :30 second TV or radio spot or a click-through on a website. Something about print is ‘temporarily permanent’ and therefore more valuable. Companies that figure out how to bundle all medias and parse it out locally or by user will have the silver bullet.
That said, there is power in the masses. Hundreds of thousands of citizen journalists, appropriately engaged, can deliver some awesome news — with a reach far greater than any wire service or modern day newsroom.
Where does all this lead to? I’ve got plenty more ideas here which I will share over time. It surely is an exciting time to be following the business of making news.
Jason goes on to highlight several news aggregation services pointing to them as the answer to this influx of citizen journalism. However, I believe that as more and more content comes online, people will be looking for more local, community content rather than putting their faith in an online service to sort it out for them. Digg and Reddit are great services, don’t get me wrong. But the majority of people still use iGoogle or myYahoo as their start-up page each morning vs. walking to the curb to pick up their newspapers off the driveway. Most folks know how to add an RSS feed to their ‘portal’ pages already, walking them through a news aggregation site is a little more clumsy and still doesn’t give them their email alerts.