Comments on: No more print newspapers in 5 years? http://tombritt.com/2008/04/14/no-more-print-newspapers-in-5-years/ Thu, 24 Jul 2008 01:28:54 +0000 http://wordpress.org/?v=2.5.1 By: TomBritt http://tombritt.com/2008/04/14/no-more-print-newspapers-in-5-years/#comment-27 TomBritt Tue, 15 Apr 2008 11:26:20 +0000 http://tombritt.com/?p=123#comment-27 You're right, they do have more people online than they do reading the paper. That's because they get a paper on their driveway each morning reminding them that they exist. Once you pull the print/direct mail marketing out of their mix, they'll be relying on their age-old name and RSS feeds to keep them alive. It's the equivalent of "pulling the plug", you might live for a few more hours but the end is inevitable. You’re right, they do have more people online than they do reading the paper. That’s because they get a paper on their driveway each morning reminding them that they exist. Once you pull the print/direct mail marketing out of their mix, they’ll be relying on their age-old name and RSS feeds to keep them alive. It’s the equivalent of “pulling the plug”, you might live for a few more hours but the end is inevitable.

]]> By: Douglas Karr http://tombritt.com/2008/04/14/no-more-print-newspapers-in-5-years/#comment-26 Douglas Karr Tue, 15 Apr 2008 02:58:19 +0000 http://tombritt.com/?p=123#comment-26 I think the biggest problem the Star has is the unrelenting pressure by Gannett to continuously fork over 40% margins. That's driven the Star to online as the only way to possibly make up for the losses over newsprint. I don't know that the end of print will be the end of the Star. They have more people online than they do reading the paper, anyways. And - don't believe the inflated circulation numbers they are distributing. They print a lot of papers - but a lot of them never see the light of day. I think the biggest problem the Star has is the unrelenting pressure by Gannett to continuously fork over 40% margins. That’s driven the Star to online as the only way to possibly make up for the losses over newsprint.

I don’t know that the end of print will be the end of the Star. They have more people online than they do reading the paper, anyways. And - don’t believe the inflated circulation numbers they are distributing. They print a lot of papers - but a lot of them never see the light of day.

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