Book Technology
Buying Airtime by the Channel, Market
Buying television ads through broadcast and cable networks is a lot easier these days thanks to SpotRunner.com. The old days of calling each television station, meeting with reps, shooting commercials, and paying for “branding” ads that you hoped would generate a few calls at 2:00 am are over. Certainly, cable television has changed the way [...]
20Apr2007 | TomBritt | 0 comments | Continued
Google Ads Make Sense
If you have a blog, website, or social networking page, throwing a few of Google’s AdSense ads on your sidebars can help you make a little money. You won’t get rich, but you might make enough to pay your hosting bill each month.
AdSense is a program that allows you to place ad code on your [...]
Heading to Cape Cod Over Mother’s Day Weekend
Thanks to the Cape Cod Writers Center in Cape Cod, Massachusetts, I’ll be hosting a two-day workshop on May 11th and 12th for area authors at the Holiday Inn in Hyannis. Friday night will be an Internet marketing workshop from 6:00-9:00 pm where I will give everyone a primer on how the Internet works, set [...]
10Apr2007 | TomBritt | 0 comments | Continued
Looking for a Local Writers Group?
Writers and authors often times work in a vacuum, operating alone at a laptop in the extra bedroom or study. But what if you’d like to hook-up with other authors in your area, join a book club, or just network with other authors to exchange your work and get feedback? Answer: Meetup.com.
Meetup.com is a social [...]
eBooks the Rage in 2007
I spoke with Sony today about their recently launched eBook Reader and they seem to be getting a lot of positive press. It seems that eBook readers of old have had problems with adoption by the public, but the new Sony eBook Reader is approaching this a little different. First, they made the Reader about [...]
15Feb2007 | TomBritt | 0 comments | Continued
New Local Search Toolbar Uses WPS
A new Internet Explorer toolbar can localize your search results using WiFi Positioning System to triangulate your physical position, Loki.com. Search for “pizza” or “auto repair” from this IE plugin and get results sorted by proximity to where you are. How does it work? As long as your computer or laptop has wireless and you [...]
13May2006 | TomBritt | 0 comments | Continued
Yahoo! Search Marketing Eliminates Minimum
At long last, Yahoo! Search Marketing finally eliminated their $30/month minimum monthly spend requirement. This has been my biggest beef with Yahoo! Search Marketing from day one. While their traffic is more targeted and usually converts at a much higher rate than Google AdWords, it is difficult for start-up campaigns to spend $30 a month [...]
20Oct2005 | TomBritt | 0 comments | Continued
Google Zeitgeist
Ever wonder what the most popular search terms on Google are each week? This link provides insights into the search queries that the millions of Google users are pinging the world largest search engine for each week. Categories are broken down by celebrities, music, references (dictionary, thesaurus, etc.), and travel. What’s interesting to watch is [...]
15Oct2005 | TomBritt | 0 comments | Continued
Google Still 800 Lb. Gorilla, But Losing Weight
According to Nielsen/NetRatings and Search Engine Watch, Google has been able to maintain their dominance in the search engine world with a 46.2% marketshare. Since January 2005, Google’s dominance has slid a bit (1.1% overall) while Yahoo! has gained 1.3% over the same time period. It will be interesting to see how this dynamic changes [...]
2Oct2005 | TomBritt | 0 comments | Continued
Search Engine Relationship Chart
Bruce Clay has put together one of the best illustrated search engine relationship charts on the web. As the lines continue to be drawn between Yahoo! and Google, especially with MSN getting into the paid listings game, this chart is a great visual shortcut to help keep the playing field straight. http://bruceclay.com/searchenginerelationshipchart.htm
29Sep2005 | TomBritt | 0 comments | Continued
