Local Portals
My latest venture in podcasting
Okay, it was only a matter of time, but I finally have broken the “radio” publishing barrier by starting a local podcast show called the Geist Radio Show. My neighbor and I get together on our back patio on Friday afternoons and record a podcast for local Geist residents. So far, the response has been [...]
26May2007 | TomBritt | 0 comments | Continued
Google Does Radio
As reported previously, Google is now selling radio ads in local markets. I logged into my AdWords account and a big “Audio Ads” tab was staring at me this morning so I took it for a spin.
Much like SpotRunner.com, Google Audio Ads allows you to select the radio markets you want to advertise in by [...]
How Important are Links to Your Blog/Website?
An article by Template Monster entitled “You are Being Lied About Reciprocal Links” cites some research by WebSideStory saying:
Exchanging links has been an important part of generating traffic since the concept of Internet marketing was first established, but at least 90% of people looking to trade links don’t understand the real benefits and, therefore, fail [...]
Buying Airtime by the Channel, Market
Buying television ads through broadcast and cable networks is a lot easier these days thanks to SpotRunner.com. The old days of calling each television station, meeting with reps, shooting commercials, and paying for “branding” ads that you hoped would generate a few calls at 2:00 am are over. Certainly, cable television has changed the way [...]
20Apr2007 | TomBritt | 0 comments | Continued
Google Reaches Deal With Clear Channel to Sell Radio Ads
All media outlets are going to pay per performance and targeting their audiences, even radio. This deal between Google and Clear Channel will help save a hurting radio industry, but expand the PPC targeting offering that Google can provide. According to the NYT article, Clear Channel isn’t exactly diving into bed with Google, only giving [...]
16Apr2007 | TomBritt | 0 comments | Continued
"Blog-esque"
Thanks to my friend Joe Wikert, I can now describe the type of publishing atGeist and atFishers provides: Blog-esque. I’ve struggled with how to describe the type of publication we print for three years. We aren’t your typical journalists since it is all community driven. We don’t tell both sides of a story, we don’t [...]
3Feb2007 | TomBritt | 0 comments | Continued
Another Community, Not Local but Same Platform
It’s been awhile since I’ve updated everyone on how the atFishers.com experiment is going. Truth be told, it is not going as well as I thought; however, things are beginning to look up this month. We started the website in July 2006 and launched the print publication in August. Frankly, we should have waited until [...]
20Jan2007 | TomBritt | 0 comments | Continued
Interesting Look at Newspapers Blogging
The American Journal Review posted an article by Dana Hull entitled “Blogging Between the Lines” that deals with the current predicament that newspapers now find themselves in with the Internet. She writes that “the mainstream media have fallen in love with blogs, launching them on everything from politics to life in Las Vegas to bowling. [...]
2Dec2006 | TomBritt | 0 comments | Continued
Content No Longer King?
A recent Bear Stearns report entitled “The Long Tail: Why Aggregation & Context and Not (Necessarily) Content are King in Entertainment“ highlights a shift in paradym away from the old “Content is King” mantra to “The Content Packagers are King”. The report states that “digital technologies are ‘democratizing’ content creation” and “barriers to content [...]
28Nov2006 | TomBritt | 0 comments | Continued
Too Late to Turn the Titanic
A recent post by a local portal guru cites an employee memo from Gannett’s CEO Craig Dubow saying that “news and information will be delivered to the right media - be it newspapers, online, mobile, video or ones not yet invented - at the right time. Our customers will decide which they prefer.”
Dubow goes on [...]
