Newspapers
Content No Longer King?
A recent Bear Stearns report entitled “The Long Tail: Why Aggregation & Context and Not (Necessarily) Content are King in Entertainment“ highlights a shift in paradym away from the old “Content is King” mantra to “The Content Packagers are King”. The report states that “digital technologies are ‘democratizing’ content creation” and “barriers to content [...]
28Nov2006 | TomBritt | 0 comments | Continued
Too Late to Turn the Titanic
A recent post by a local portal guru cites an employee memo from Gannett’s CEO Craig Dubow saying that “news and information will be delivered to the right media - be it newspapers, online, mobile, video or ones not yet invented - at the right time. Our customers will decide which they prefer.”
Dubow goes on [...]
Why Newspapers Are Dying a Slow, Painful Death
As I watch Gannett in my hometown spring up new local print publications that seemingly step on each others’ toes, I have to step back and look at the newspaper landscape and wonder how much longer they will survive. I guess when you are a $7 billion company, it takes awhile for you to die. [...]
21Oct2006 | TomBritt | 1 comment | Continued
Throw AP Stylebook Out the Window
Now that I’ve been doing a local portal for over three years, one thing that I realized is that the tone and journalistic style of “local” is not AP Stylebook. When I was taking journalism classes at Ball State, the AP Stylebook was the Bible for journalists. Quote at least three sources for every story. [...]
29May2006 | TomBritt | 0 comments | Continued
Local Advertisers Plow $1 Billion Into Search
Borrell Associates Inc. just published a report looking at the increase in online local advertising over the last two years. In 2005, local paid search amounted to $420 million and 5.6% of all sponsored links on the major search engines. This year, the amount is predicted to be over $1 billion with 33% of sponsored [...]
25Apr2006 | TomBritt | 0 comments | Continued
Local Coupon Website
Local online coupons are making a return after several dot-coms bit the dust in 2000. This most recent one, Zixxo.com, seems to have a fairly easy to use coupon website engineered for local portals and users.
An advertiser or user merely registers with Zixxo to add or view local coupons based on your zip code. Once [...]
